Privacy Policy

Privacy Policy

This website address is https://www.high-performance-engines.com. It is owned and run by ATK High Performance whose address and other contact details are listed on our Contact Us page.

Website visitors

Like most website operators, ATK High Performance collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. ATK’s purpose in collecting non-personally identifying information is to better understand how ATK’s visitors use this website. From time to time, ATK may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Gathering of personally-identifying information

Certain visitors to ATK’s website choose to interact with ATK in ways that require ATK to gather personally-identifying information. The amount and type of information that ATK gathers depends on the nature of the interaction.

  • Information you provide with us
    Those who engage in transactions with ATK are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, ATK collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with ATK.

  • Web server logs
    We gather certain information automatically through your use of the Site. This information may include IP addresses, browser type, Internet service provider (ISP), referring or exit pages, the files viewed on the Site, operating system, date/time stamp, and clickstream data to analyze trends in the aggregate and administer the site. We use analytical software to help us understand this information. This software sends information to its licensor. Other sites and companies may also use this software. As a result, the licensor may collect information that, when aggregated by them, allows them to identify you individually. We have no responsibility for this collection and use.

  • Cookies
    A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. ATK and its partners use cookies and similar technologies to help us identify and track users’ movements around the Site, their usage of ATK’s website, and their website access preferences; analyze trends, administer the Site, and gather demographic information about our user base as a whole. ATK visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using ATK’s website, with the drawback that certain features of ATK’s website may not function properly without the aid of cookies. More information about cookies can be found at http://www.aboutcookies.org.

How we use personally-identifying information

ATK will only use the personal data we collect as reasonably necessary for the following purposes:

  • to allow you to use and interact with the Site;
  • to provide the Services to you as our client;
  • to inform our development of the Site and the Services;
  • to communicate with you from time to time in response to your requests for information or as may be relevant to your account with us;
  • to send marketing communications related to the services we provide;
  • as required by applicable law or legal requirements pertaining to records retention or for internal administrative purposes;
  • as specifically authorized by you in writing.

ATK does not disclose personally-identifying information other than as described below. Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Protection of certain personally-identifying information

ATK discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors, and affiliated organizations that

(i) need to know that information in order to process it on ATK’s behalf or to provide services available at ATK’s website, and

(ii) that have agreed not to disclose it to others.

ATK will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, ATK discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when ATK believes in good faith that disclosure is reasonably necessary to protect the property or rights of ATK, third parties or the public at large.

If you are a registered user of an ATK website and have supplied your email address, ATK may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with ATK and our products. We primarily use our various product blogs or social media to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. ATK takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

We follow generally accepted standards to protect the personal data submitted to us, both during transmission and once it is received. We have put in place reasonable measures and appropriate procedures for implementing these policies and for safeguarding the personal data we collect. However, we cannot guarantee that personal data we collect will never be disclosed in a manner inconsistent with this Privacy Policy.

Third parties

We will not disclose your personal data to third parties except as follows:

  • when we believe disclosure is reasonably required to comply with any law or legal request;
  • to enforce our legal and contractual rights, or to protect the rights and safety of others;
  • to third parties who help us provide any part of the Site or the Services, to the limited extent required for such help, and on condition that they may not further disclose your data or use it for any other purpose; or
  • as part of a sale of our assets or a merger of our company.
We remain responsible for compliance with this Privacy Policy by third parties to whom we disclose your personal data.

Volusion

We use Volusion web services to host this website and store data related to this site specifically. https://www.volusion.com/privacy-policy

PayPal

We use PayPal to enable financial transactions on this website. https://www.paypal.com/va/webapps/mpp/ua/privacy-...

Google Analytics

We use Google Analytics to track visitors and aggregate information about the traffic to our website. The Google Analytics privacy policy can be found here: https://policies.google.com/privacy. We’ve turned on the IP Anonymization feature in Google Analytics. You can learn more about this here: https://policies.google.com/privacy.

Email

We use Volusion and/or Paypal to process website email communication. See privacy policies linked above.

Advertising

We may use Google Ads and social media and other providers to manage web advertising campaigns. These service providers use cookies on our sites and/or pixel tracking to serve ads, remarketing, and personalization across the different platforms.

If you are an ATK client or affiliate, your email address may be securely shared with the following platforms so we can exclude you from seeing our advertisements.

Google AdSense & DoubleClick: https://policies.google.com/privacy

Twitter: https://twitter.com/en/privacy

Facebook: https://www.facebook.com/about/privacy/ (first-party cookies)

LinkedIn: https://www.linkedin.com/legal/privacy-policy

You may opt out of Google Marketing Platform’s use of cookies by visiting the Google Marketing Platform opt-out page (https://www.google.com/settings/ads/onweb#display_optout) or the Network Advertising Initiative opt-out page ( http://www.networkadvertising.org/managing/opt_out.asp).

Publishing Content (Comments, Testimonials, Posts)

When you provide ATK with a testimonial, leave a comment, or make a post where available, you provide us with your name, email address, website (URL, if any), and any voluntary biographical information. When you leave a testimonial, comments, or post on our website, we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection. You’ll only be able to leave a testimonial, comment, or post if you opt-in to saving your name and email address in our database. Published content and comments are stored indefinitely unless deletion/removal is requested by the original author.

Your rights over personal data

Upon request, we will provide you with details regarding your personal data that has been collected by us or which is under our control. Information covered by this Privacy Policy may be deleted upon your request, provided that such deletion does not impact our ability to provide you with our services and is not transactional in nature.

You may opt-out of receiving most emails from us by following the “unsubscribe” instructions provided in the emails.

We may keep your personal data for as long as reasonably required to meet the purposes described herein. Additionally, we will retain this information as required by law, as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Privacy policy changes

Although most changes are likely to be minor, ATK may change its Privacy Policy from time to time, and in ATK’s sole discretion. ATK encourages visitors to frequently check this page for any changes to its Privacy Policy. Should ATK decide to change its Privacy Policy, we will post such changes on this page so that our Clients are always aware of how we use their personal information and in what circumstances it discloses it. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such changes.